That quote from Bono is a lovely little bonbon from a Jony Ive profile in Vogue. As always with Vogue's journalism it's great research and story telling founded on access and wrapped in their particular obsession with what everyone is wearing.
Its also telling that Apple gave the story - which is as much about the Apple Watch as Sir Jonathan - to the world's premier fashion rag. And the U.S. version at that. Man, there'd have been some vicious trench fighting over that, with both British and French Vogue having a call on the story because of Ive's nationality and the location of a significant part of the story in Paris for Fashion Week.
It will nonetheless be pored over and parsed at the nanoscale by the tech press for all of the crunchy inside baseball anecdotes. Such as this par from a section on Ive's secret lab:
Work is conducted behind tinted windows, serenaded by the team’s beloved techno music, a must for the boss. “I find that when I write I need things to be quiet, but when I design, I can’t bear it if it’s quiet,” he says. Indeed, the design team is said to have followed an unwritten rule to move away from their work whenever the famously brusque Jobs entered the studio and turn up the volume so as to make his criticisms less audible, less likely to throw them off course.
The major concern of the piece is design, rather than technology or a simple personality profile. (A lesser concern, Sir Jony's wardrobe - "I first catch sight of Jony Ive across the Apple campus, in a plain Dodger-blue T-shirt and white painter’s pants..."). Totes worth a read if you have ten minutes and any interest in any of this stuff.