Some stark lessons about the value of getting big in social media. (Spoiler warning: there is none).
And yet, despite this success, we’re just barely scraping by. Allison and I make money from ads that play before our videos, freelance writing and acting gigs, and brand deals on YouTube and Instagram. But it’s not enough to live, and its influx is unpredictable...
The high highs and low lows leave me reeling. One week, I was stopped for photos six times while perusing comic books in downtown L.A. The next week, I sat faceless in a room of 40 people vying for a menial courier job. I’ve walked a red carpet with $80 in my bank account. Popular YouTube musician Meghan Tonjes said she performed on Vidcon’s MainStage this year to screaming, crying fans without knowing whether she’d be able to afford groceries.
It's a fascinating piece of writing which is more about the dying of the American middle class than it is just about growing your Instagram audience.
Money anxiety is a deep and longtime trigger for me. I’ve almost quit Just Between Us a few times, once after spending hours hysterically crying in my parked car because I wasn’t sure how I was going to make rent. My parents couldn’t help me financially because they had their own problems. I had already sold some of my old clothing at Crossroads and Buffalo Exchange. Allison’s parents offered to lend me money, but I wasn’t comfortable taking from them. Finally I borrowed money from a very kind friend who I’ve since paid back. During that time, I had more than 70,000 Twitter followers.
It's not all bad though. I'm sure Larry and Sergei got paid.
Props to SixColors for the original link.