Stalin's Hammer: Paris is out. Everyone who signed up to the bookclub early via the blog – which is most of you reading this – will have received your email on Friday, quietly letting you know the book was available at a much reduced price. That's called a soft launch. It allows me to reward those who most deserve rewarding, but also to stock up the ammo locker for the marketing blitzkrieg which is about to commence.
Thanks to everybody who's dropped a review so far. I've read them all and I am chuffed. I'll try and email a thank you note to everybody who identified themselves in their review. The reviews really are that important. They make the difference between being in this business and re-opening my old crystal meth lab.
I'll be emailing the rest of the list over the next couple of days, and they also get their own discount. By the end of the week the book will go up to its full price of US $2.99. I could make more money by just charging the full whack from day one, but I figure there has to be reciprocal benefit to collecting people's emails. The ability to talk directly to readers is such a huge benefit to me, it's only fair I give something back.
This was a lesson hard learned in the trench warfare of trade publishing where your say in the marketing and publicity ranges from zero to a little less than zero.
I'll open up a spoiler thread for Paris later this week, to give everyone time to read the book.
But right now, I got some books to sell. And so do you. Tweets, Facebook, Amazon reviews. They're all good.