Daring Fireball linked to a short brilliant blog post by Jon Bell about how to take the first step on a journey of a thousand miles. Like a novel, or a screenplay, for example. It's simple. Don't wait for the best idea, just the first one. Even if it's utter shit.
This seems to be the same as my 'Get it writ then get it right', motto.
Bad first drafts (Sorry, Murph) done as quickly as possible. Rewritten at liesure. Bell used a lunch time analogy. When his co-workers can't think of somewhere to go for lunch he suggests McDonalds. And instantly half a dozen better ideas get shook free in the horrified push back. He calls it ''the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones."
The theory holds for creative work, which can often be still born just because it seems like too much effort to push a little harder. All that blood, All the screaming.
Hmm. OK. I'll let that analogy go.
Projects start in different ways. Sometimes you’re handed a formal brief. Sometimes you hear a rumor that something might be coming so you start thinking about it early. Other times you’ve been playing with an idea for months or years before sharing with your team. There’s no defined process for all creative work, but I’ve come to believe that all creative endeavors share one thing: the second step is easier than the first. Always.Anne Lamott advocates “shitty first drafts”, Nike tells us to Just Do It, and I recommend McDonald’s just to get people so grossed out they come up with a better idea. It’s all the same thing. Lammott, Nike, and McDonald’s Theory are all saying that the first step isn’t as hard as we make it out to be.