Just got the press release:
In a shock announcement sure to make waves in the Australian publishing industry, Momentum, the digital-first imprint of Pan Macmillan Australia, has announced that they will no longer be publishing books digitally. Their entire back catalogue will be converted to print, as will all upcoming books.
Momentum’s publisher Joel Naoum said, “While we’ve had an extremely valuable experience working in digital, we’ve had to make the decision to go to a print-based model. We’ll still be publishing the same kinds of projects, but we’ll be delivering them via an exciting new system.”
The second part of the announcement was that instead of sending print books to bookstores, the books will be delivered to individuals via drone. This follows the death of an extremely wealthy relative of Naoum’s, who bequeathed the publisher an undisclosed sum.
“Printing each title on demand and delivering them via a fleet of drones with my face painted on them has always been a dream of mine,” said Naoum, as he prepared to drive a monster truck over a Porsche. “It’s effective and great for the consumer,” he continued, while lighting a cigar with a hundred dollar bill.
The drone system is inspired by Amazon’s recent announcement of drone deliveries, although Naoum claimed he had thought of it first. Each drone will have Naoum’s smiling, winking face painted on the front and sides, with Banksy being commissioned to hand paint each of the 100-strong fleet.
The new range of Momentum print books will be priced between $15-$30, with a drone delivery fee of approximately $10,000. For those who want the books without drone delivery, Naoum said “get with the 21st century, man” before diving into a pool filled with champagne.
The changes to Momentum will take place today, 1 April 2014.