Cheeseburger Gothic

The Hammer falls

Posted October 10, 2016 into Books by John Birmingham

Stalin's Hammer: Paris is out. Everyone who signed up to the bookclub early via the blog – which is most of you reading this – will have received your email on Friday, quietly letting you know the book was available at a much reduced price. That's called a soft launch. It allows me to reward those who most deserve rewarding, but also to stock up the ammo locker for the marketing blitzkrieg which is about to commence.

Thanks to everybody who's dropped a review so far. I've read them all and I am chuffed. I'll try and email a thank you note to everybody who identified themselves in their review. The reviews really are that important. They make the difference between being in this business and re-opening my old crystal meth lab.

I'll be emailing the rest of the list over the next couple of days, and they also get their own discount. By the end of the week the book will go up to its full price of US $2.99. I could make more money by just charging the full whack from day one, but I figure there has to be reciprocal benefit to collecting people's emails. The ability to talk directly to readers is such a huge benefit to me, it's only fair I give something back.

This was a lesson hard learned in the trench warfare of trade publishing where your say in the marketing and publicity ranges from zero to a little less than zero.

I'll open up a spoiler thread for Paris later this week, to give everyone time to read the book.

But right now, I got some books to sell. And so do you. Tweets, Facebook, Amazon reviews. They're all good.

25 Responses to ‘The Hammer falls’

pedrogb is gonna tell you...

Posted October 10, 2016
Hi all
Thanks JB, thoroughly enjoyed it, thanks for the discount.
Just got to wait now.................

Respond to this comment

WarDog mumbles...

Posted October 10, 2016
Thanks John. It really made my weekend.

All keyed up and drooling for the next paper based AoT novels when you drop them. I might be a tech head, but until high quality e-ink rolls out I still need a paper-back in my hands on the bus.

Respond to this comment

Surtac ducks in to say...

Posted October 10, 2016
It was a very pleasant surprise to get that email Friday night John. Many thanks for that. Appropriate review already posted.

John Birmingham puts forth...

Posted October 10, 2016
And I have read your appropriate review and been appropriately chuffed. Thanks Tac.

Respond to this thread

Alister mumbles...

Posted October 10, 2016
JB you magnificent bastard!

Sat down after my morning session and checked my email, downloaded, read, whilst not moving from my coffee. The coffee minions brought me a second one because I hadn't moved.

Had to go and train to calm down.

Appropriate review follows.

Respond to this comment

Rhino reckons...

Posted October 11, 2016
If anyone deems his or herself worthy of being a minion of The Burger ... they will click that link, procure the explodey goodness, leave an appropriate 5-star review, and ensure that they do not suffer the wrath of The Rhino.

It has been a few years since I've been forced to unleash furious and righteous anger on this here site ... so, I'm a little pent up.

Please, help me to help you.

jl mutters...

Posted October 11, 2016
Concur, Rhino. Read Paris, it is fkn awesome!

Respond to this thread

Vovchara swirls their brandy and claims...

Posted October 11, 2016
Easiest 5 star I ever gave. On Amazon.de :p
I've read a lot of fiction, manly military kind. And JB writes the best soloist action especially when it comes to personal combat. Only Myke Cole comes close.

Respond to this comment

Vovchara mutters...

Posted October 11, 2016
I mean: the best action. What this other word is doing there, I have absolutely no idea :)

Respond to this comment

DaveC ducks in to say...

Posted October 11, 2016
Dropping the five star, 'back to the front' review was satisfying , but convincing a few blokes in the lunchroom to read the series was really satisfying.

John Birmingham has opinions thus...

Posted October 11, 2016
I believe I have a new favourite.

Vovchara ducks in to say...

Posted October 11, 2016
Well well well, and only reviewer on German Amazon site?

Respond to this thread

pi mutters...

Posted October 11, 2016
I tried to resist, because I'm studying. But a bargain is a bargain.

Respond to this comment

David S. reckons...

Posted October 11, 2016
Downloaded it the moment your email arrived, thanks. Will start on it as soon as possible.

Btw, you would've enjoyed Tim Winton in Sydney last night. An audience member asked him about his favourite reads and authors, and he said ... well, that's not important, but I reckon you would've enjoyed his talk anyway :-)

Respond to this comment

insomniac mutters...

Posted October 11, 2016
ok, review posted, brain exhausted from all the thinky

Respond to this comment

Turlogh Dubh O'Brien swirls their brandy and claims...

Posted October 11, 2016
Enjoyed, partied at a wedding , posted review then enjoyed again. With visions of WW 3.1 dancing in my skull...

Respond to this comment

Therbs ducks in to say...

Posted October 11, 2016
Finally posted the review after a beer reward.

Respond to this comment

sibeen mumbles...

Posted October 11, 2016
Christ, I was wondering what all the spam email I receiving was about.

:)

Respond to this comment

Don Bagert mumbles...

Posted October 11, 2016
I just read Paris in one sitting. Please open the discussion thread soon. I want to gloat over a prediction I correctly made several months back :)

Respond to this comment

Jason swirls their brandy and claims...

Posted October 13, 2016
JB, thanks for the discount and the freebie for Cairo - have a bit of catchup reading to do. From the comments so far (and past experience) am looking forward to it!

Respond to this comment

Ronan Moore mumbles...

Posted October 13, 2016
Aaargh, you mongrel!
Read it one sitting then reviewed it just now on Amazon.
Can't wait for 3.1.
Come on, pull your finger out!

John Birmingham mutters...

Posted October 13, 2016
Finger is out.

Respond to this thread

plaurence has opinions thus...

Posted October 13, 2016
John, loved the book so much and just couldn't put it done, Having the old characters back was brilliant and felt like I was reading about old friends.

I started reading your books ten years ago and they were my first foray into fiction after seven gruelling years of uni and promising myself I would never read again :)) Every book has been a delight and I am so excited about WW3.1.
Cheers,
Peter Laurence

John Birmingham ducks in to say...

Posted October 13, 2016
Thanks, Peter. That's very kind of you to say.

Respond to this thread

Keith Hasama puts forth...

Posted October 24, 2016
How do I buy this. It says there are no options in my region.
Also I don't have a Kindle.

Thanks

Keith

Respond to this comment

Respond to 'The Hammer falls'

Follow along with RSS