Neuroplasticity is a ten buck word for a simple idea; the brain is designed to keep learning things.
That seems pretty fucking unremarkable. A brain that won't learn new stuff is pretty useless. But it does fly in the face of our very human habit of refusing to learn anything that conflicts with whatever ignorant codswallop we stuffed into the old wrinkly grey head-pudding first.
I'm not specifically thinking about politics here, but rather music.
There's a wealth of anecdata about people giving up on new music from their late twenties. One study of Spotify users nailed the exact age as 33. That research, written up in NME, found that, while teens’ music taste is heavily dominated by popular music, this influence drops steadily through their 20s, before their tastes ‘mature’ (read: turn to stone) in their early 30s. "For the average listener, by their mid-30s, their tastes have matured, and they are who they’re going to be.”
The study also shows that there’s a slight gender gap at play (“Women show a slow and steady decline in pop music listening from 13-49, while men drop precipitously starting from their teens until their early 30s, at which point they encounter the ‘lock-in’ effect”), also stating that becoming a parent “has an equivalent impact on your ‘music relevancy’ as aging about 4 years”.
I'm not gonna put myself out there as a counterpoint. They totally got my number. With tens of millions of songs on the Fruit Company's streaming service, I find myself defaulting again and again to stuff I've listened to before.
I do make an effort. Most weekends I'll flick through the new music playlist and save the tracks that really grab my attention, moing them to a separate playlist that I usually listen to as I drive around in the car.
It's a long list and it's got some great tracks on it now.
But I couldn't tell you the name of the songs or their artists who performed them if my fucking life depended on it.
Even more telling, if I really like a single I'll add the album to my library and give it solid flogging, just like I used to when I could only afford a couple of albums a year.
While I'm actively listening to this discovery, I'm all over it, thinking "Yeah! Look at this guy, listening to new music."
And two weeks later I've usually forgotten to play the new thing and it recedes into the fog of lost memories, only ever to be recalled by accident, usually on shuffle play.
I'm not sure what any of this means but now I think I'm gonna go play some Bachman Turner Overdrive.