Cheeseburger Gothic

Surrounded by sea

Posted January 15 by John Birmingham

I'm just back from a couple of weeks in Vietnam, part family holiday, part research trip. (Seriously,the backstreets of Hanoi are a perfect setting for a space habitat novel). This is my first day back at the desk and I wanted to share this vid I saw on the Twitz this morning. It's a recruitment ad for the RAN and it is brilliant because it doesnt look like a recruitment ad for the RAN.

5 Responses to ‘Surrounded by sea’

Leftarc asserts...

Posted January 15
Nice. Very Thinky.
Extra points if the voice-over said girt instead of surrounded.
Or we need to change the National Anthem.

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Vovchara reckons...

Posted January 17
nicely done.

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insomniac would have you know...

Posted January 17
It looks a lot less like a recruitment ad when the sound is off. The vibe is totally different.

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jl is gonna tell you...

Posted January 19
Different country, wrong area of interest, and much too late in life. And it still makes me want to join up. Effective.

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Dave W asserts...

Posted January 23
I'm clearly not the target audience.

It was white and right. The lifestyle scenes that need to be protected are like some halcyon b.s.- where are the kids skateboarding, for eg?

As for the shipping lanes- I get that trade (and food supply) is important, but is military support for multi-million $ (and generally foreign owned transport companies) really what it should focus on?

Finally, the dead cat should be thrown onto the table- times of peace and war: yes to aid, yes to necessary war, but silence on sovereign borders. Well, ok, understandably that ain't going to make it into a recruitment vid, but ... but. That just doesn't sit comfortably for me.

I think this was actually part party-political advertising. The key line in it was "we are investing in the navy for new equipment". Submarines and other gear, I think. Which government do you trust to spend on military stuff? The recruitment line at the end seemed like almost an add-on.

I would also have liked, right at the end of the clip, after 3-4 seconds of silence, if the dude had said:


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