Cheeseburger Gothic

Surrounded by sea

Posted January 15, 2019 by John Birmingham

I'm just back from a couple of weeks in Vietnam, part family holiday, part research trip. (Seriously,the backstreets of Hanoi are a perfect setting for a space habitat novel). This is my first day back at the desk and I wanted to share this vid I saw on the Twitz this morning. It's a recruitment ad for the RAN and it is brilliant because it doesnt look like a recruitment ad for the RAN.

5 Responses to ‘Surrounded by sea’

Leftarc reckons...

Posted January 15, 2019
Nice. Very Thinky.
Extra points if the voice-over said girt instead of surrounded.
Or we need to change the National Anthem.

Respond to this comment

Vovchara is gonna tell you...

Posted January 17, 2019
nicely done.

Respond to this comment

insomniac puts forth...

Posted January 17, 2019
It looks a lot less like a recruitment ad when the sound is off. The vibe is totally different.

Respond to this comment

jl puts forth...

Posted January 19, 2019
Different country, wrong area of interest, and much too late in life. And it still makes me want to join up. Effective.

Respond to this comment

Dave W swirls their brandy and claims...

Posted January 23, 2019
I'm clearly not the target audience.

It was white and right. The lifestyle scenes that need to be protected are like some halcyon b.s.- where are the kids skateboarding, for eg?

As for the shipping lanes- I get that trade (and food supply) is important, but is military support for multi-million $ (and generally foreign owned transport companies) really what it should focus on?

Finally, the dead cat should be thrown onto the table- times of peace and war: yes to aid, yes to necessary war, but silence on sovereign borders. Well, ok, understandably that ain't going to make it into a recruitment vid, but ... but. That just doesn't sit comfortably for me.

I think this was actually part party-political advertising. The key line in it was "we are investing in the navy for new equipment". Submarines and other gear, I think. Which government do you trust to spend on military stuff? The recruitment line at the end seemed like almost an add-on.

I would also have liked, right at the end of the clip, after 3-4 seconds of silence, if the dude had said:


Respond to this comment

Respond to 'Surrounded by sea'

Follow along with RSS